the thing with coke is actually that you don't really get high from it. it's a five-ten minute buzz that you have to continue doing to maintain the effects of. this is the reason people get hooked on it.
unfortunately, these videos are never going to be effective. smart kids are going to do the research and figure out that it's a better idea to go to the 7-11 and get a slurpee, or bring a thermos of coffee to school and chug it at recess. dumb kids aren't going to be persuaded by anybody, and the more you try the more they react.
it's not even really the buzz that's the problem. kids are going to get high at school, and it's not really going to affect them too badly. with coke, it's what happens afterwards that's the problem, and something you only really learn from experience. i've sat at a friend's house all weekend to help him detox, only to find out he relapsed on monday (and stopped calling). it's something that tends to hit the guys that think they're invincible.
"i can handle it. i want to prove i can handle it."
well, you owned a car a few days ago, and now you don't. nice job handling it....