the images in the video are what the contemporary musical underground looks like. the exaggeration is only very slight. true to form, bowie is merely reacting to the underground. and, my interpretation is that he's both legitimately amused and seriously disturbed by it.
musically, i'm glad we're getting another "serious" bowie disc and am quite excited about that. i was a little worried he was going to leave us with that last one.
but, only a fool claims to be able to understand the scope of a bowie record via the lead single.