the rx40 is the absolute bottom of the line ibanez strat copy; i picked one up in a pawn shop today for $40 (including a case and a strap). i got a deal because the pawn shop owners didn't realize how simple putting a nut on a loose input jack is, and felt the need to mark it down due to it being "broken". however, they're generally going to sell for under $150 nowadays.
looking into it, it strikes me as a sort of ponzi scheme set up by ibanez. $100 is probably what they're worth - so you can get the 40s at a bit more than cost. ibanez then increases the price dramatically by slapping on different models while changing the guitar rather minimally. the upper end rxs sold for around $800. i can't find any real difference between them and the 40s that isn't merely cosmetic. and how much is that strat actually worth when you strip out the bullshit? a whole lot less than you paid for it...
the guitar is solidly constructed. smooth neck. that's more than can be said for a lot of newer strats; vintage strats are incomparable, but the difference in build quality between a modern strat and an ibanez copy is pretty much negligible. in some cases, they may have been made in the same factory.
the electronics are built to sound like a strat, and they do. that's my next point. for now, note that if you want a good strat body to put your own pickups in, you want to be thinking about the ibanez copies.
what this video really demonstrates, though, is how meaningless the guitar input is in the face of modern processing. that's a beginner guitar for people with a budget, but do you think a $3000 strat is going to sound better through the same amp simulator and the same dozens of effects? it's not.
when you break it down to the physics nowadays, you're combining sounds out of a type of pickup. the pickups will have defined properties. that's all you're really looking for: body shape and pickup type.
José González
basswood body?
deathtokoalas
you're not going to hear a difference on a double blind a/b between maple, alder and basswood through an amp simulator, and you're going to destroy the guitar's characteristics at the equalization stage of the mixdown, anyways. you'll hear a difference in pickup combinations.
José González
set dimarzio andy timmons on the rx40 and a tube amp?
deathtokoalas
that's not the tone i'm looking for, i'm an experimental guitarist that's looking for a way to get some single coils through a long effects chain on the way into a firewire computing interface, mostly to get a "skinnier" flanged and chorused sound. i use humbuckers through preamps for lead parts.
but i would argue that this model is a good base to start from if you want to put your own pickups in.