Tuesday, June 17, 2014

hey kids.

i don't think you're helping yourselves by marketing yourselves as industrial music. as a genre, it pretty much ceased to exist about 1996. further, industrial music is at it's core a type of political music that is centered on the concept of using shock value as a tool to awaken people to the twisted reality we inhabit. this absolutely rules out obliviously dancing around with bear masks at pyjama parties.

you'd be better off calling yourselves whatever the animal collective call themselves. something with the word pop in it. and, industrial pop is taken - it's what nine inch nails were in the late 80s.

marketing yourselves as "industrial" is just going to attract creepy old people that aren't going to want to go dance with you in your bear costumes. well, except the ones that do, who you mostly want to avoid. strenuously.